Anantara Quy Nhon Villas Hillside Pool V

Anantara Quy Nhon Villas

2BPR was asked to introduce Anantara Quy Nhon Villas Resort, a new-build resort in the relatively unknown Vietnamese beach destination, to US media in 2018- to garner top media coverage, build brand awareness with US travelers, and position Anantara Quy Nhon Villas as the hottest new luxury destination in Vietnam.

Anantara Quy Nhon Villas Hillside Villa

Strategy

Key Tactics & Effective Engagement

  • We began proactively pitching the story of this new property well in advance of its opening to our network of luxury travel and lifestyle media across print and digital, including our curated list of top "A-List" freelance travel writers

  • Working closely with Anantara Brand Marketing we designed a teaser campaign that included branded Vietnamese coffee makers, Vietnamese condensed milk, and Vietnamese coffee beans that were all hand-delivered to top media editors

  • Coordinated individual and group press trips to visit the new property and experience its services firsthand

  • Produced media events in New York & Los Angles to introduce the property to key media influencers

  • Submitted the property to the industry's "Best Of" and "Best New" lists to secure placement and inclusion.

Results

Outstanding Coverage & Exceptional ROI

  • Time frame: June 2018 - June 2019

  • Reach:  426,897,308

  • No. Clips: 615+

  • PR Value: $19,362,694

 

Highlights include Travel + Leisure's prestigious 2019 "It List" and Condé Nast Traveler's "Hotels we Love" November 2019 issue. It won the World Travel Award for Asia's Leading New Resort, and continues to receive positive press around the world.

Anantara Quy Nhon Lobby at Sunset.jpg